I was hired to do the branding for the first self-pour taproom in Colorado Springs. The location is right at the base of the entryway to the high country, so it’s the perfect “adventure basecamp.” The taproom caters to mountain bikers and other beer-loving’ outdoor enthusiasts.

I pitched multiple sketches of badge/brewery-style identity concepts, and then built out a system around the selected direction.

For the final deliverable I included a custom monogram that gives more flexibly to the brand.

Get out there, basecamp your adventure, and pour yourself one!

ClientTrails End TaproomServicesCreative Direction, Design, LetteringYear2017